Why We're Different
Below are the 10 key reasons as to why our team and our strategy are different.
Award Winning Team
- We have been recognized internally at the World’s Largest Radio Company as the leaders in Direct Business and decorated with Awards, as well as externally in numerous articles and interviews. But we are most proud of the monetary rewards our clients receive from ads that sell.
Results Tracking
- Different clients measure ad response and success differently. But when possible, we will participate in the creation of tracking mechanisms so we can gauge the real results of the campaign. This could be a landing page, discount code, or toll free number for listeners to call that gives us unique results tracking
Audiolytics - Proprietary Process
- Audiolytics is our proprietary method for analyzing and optimizing the effectiveness of our campaigns. We measure and refine every audible step from the copy, to production, to real time response, to how many rings it takes your office to answer the phone. We collaborate with you and your team to make sure we’re all doing our part to make your ads result in profits.
Celebrity Access
- Nationally known radio hosts broadcast down the hall from our office and eat candy from our stash during commercial breaks. We also have connections to radio hosts nationwide as well as famous contacts who can potentially endorse your company.
No Middle Man
- Sorry. We don’t work with ad agencies. You buy your ads directly from us. These are our stations and we know how to use them. Our team specializes in working directly with companies and taking responsibility for campaign success.
No Additional Fees
- Free copywriting, access to voice talent, engineers, Multi-million dollar studios and more. We’ll even pay for a clean phone number to use in our ads. Not including celebrity endorsement talent fees, you just pay for the ads and we’ll cover the rest.
Scalable Results
- We do most of our pilot campaigns in our back yard, here in Los Angeles. But once we optimize a pilot campaign, we can expand a single station test to hundreds of shows and stations from coast to coast.
Case Studies
- Call any media rep in the country and ask for records of cost per call, visitor, or acquisition they have achieved for their clients. Then enjoy the awkward silence. That’s not us. We track with and for our clients and we know the results. Unlike others who hide from ROI, we offer a challenge: Measure us.
Formats that work
- These ads need to work. In our experience, ads next to Talk Radio programming outperform ads between songs multiple times over. Talk Radio is most likely where your ads would run because that is where they are most likely to give you the ROI you need.
Clear Channel Resources at your disposal
- There’s something nice about having the force of a multi-billion dollar media company behind your campaign. We have access to talent, research, best practices and all the resources a radio advertiser could dream. We’re not shy about drawing from these resources to support our clients.
