Unlocking Performers
Source: Smart Business Los Angeles | Posted on: 2.21.2011

”If Kobe Bryant played for Greg Ashlock’s team, the star wouldn’t get much coaching about the fundamentals of basketball. Nor would he need it.”

On-Air Endorsements, The radio pitch makes a comeback
Source: Inc. Magazine | Posted on: 6.1.2010

"Right now, endorsement radio is killing our other radio ads," says chief marketing officer Terrence Sweeney. In fact, its cost per customer acquisition via endorsements is 30 percent to 50 percent less than the cost of acquiring customers through traditional radio advertising.”

Radio Revolution
Source: Response Magazine | Posted on: 12.1.2010

"The reality is that we’ve got a megaphone that connects with and talks to people in a very intimate way, and so even if the shape of the megaphone changes, the relationship between an influential figure and their loyal audience is never going to end.”

Clear Channel/L.A. Launches New Ad Tracking Service
Source: All Access Music Group | Posted on: 10.15.2010

“Clear Channel Radio/Los Angeles Account Executive DAN GRANGER has created and leads a virtually independent arm of the sales staff whose goal is to improve radio marketing by giving advertisers a better idea if their radio campaigns are working or not.”

Team’s Measurement Method Helps Boost Ad Sales
Source: San Fernando Valley Business Journal | Posted on: 12.6.2010

“A team of ad salesmen at Clear Channel Radio has brought measuring the effectiveness of radio advertising out of the dark. Using a set of variables, account manager Dan Granger and three colleagues can determine the response an ad brings in from listeners and then make necessary changes to reach the most listeners.“